Incheon International Airport, Wing of National Happiness
To celebrate the 10th recognition for Airport Service Quality (ASQ), "Incheon International Airport, Wing of National Happiness" contains the secret of differentiated customer service by which Incheon International Airport was able to become the world's number one airport. It is not about mere differences, our service is at 'another level'. In this spirit, we compiled detailed analysis results of 'premium' customer service that Incheon International Airport provides. In a setting where imagery named "Narae (which means wing)" sets up a plan for departing and actually arrives at an airport to depart, the entire process is divided into the Curveside, Landside and Airside alongside the movement path across the airport to comprehensively sum up the premium customer service at Incheon International Airport for Narae to experience at each path. Notably, the ASQ survey data was referred to give detailed explanations through an objective basis which shows which element of the airport provides what kind of customer service and how it is superior to other airports. Last but not least, the last chapter, Nextside, presents the vision that Incheon International Airport, which is already beyond the world's best, should pursue.